In a noteworthy display of commitment and moral responsibility, Bollywood actor Akshay Kumar has followed through on his promise to disassociate himself from the Vimal Kesari Brand. As announced, his face has been removed from all the brand’s advertisements, leaving Shah Rukh Khan and Ajay Devgn as the remaining celebrity endorsers.
The controversy arose in 2022 when Akshay Kumar faced criticism for being associated with a surrogate advertisement for Vimal. Known for his moral values and commitment to fitness, the endorsement did not align well with the actor’s public image, prompting a swift response. Acknowledging the concerns of his fans, Akshay took to social media, stating, “I’m sorry, I would like to apologize to you, all my fans and well-wishers.” He expressed his refusal to endorse tobacco and respected the sentiments of his audience regarding his association with Vimal Elaichi. Humbling himself, he stepped back from the endorsement, though noting that the ads might continue airing during the legal duration of the contract.
True to his word, an advertisement featuring Akshay aired in October during the Cricket World Cup, shot two years ago, and ceased broadcast as promised in December.
The advertising industry has applauded celebrities who set such examples. Trade analyst Joginder Tuteja states, “I believe these top stars should not be associated with such ads, and Akshay has set a good example.” He commends Akshay for understanding the implications of surrogate advertising and acting in accordance with public sentiments. Tuteja emphasizes that Akshay, being a man of his words, upholds both his citizenship choices and his commitment to ethical endorsements.
Prahlad Kakkar, an advertising professional, commends public figures like Akshay Kumar for taking a stand against potentially harmful products like Pan Masala. He highlights the significance of celebrities not just renouncing certain endorsements but also engaging in positive actions afterward. Kakkar acknowledges Akshay’s decisive action as a testament to his integrity and responsibility.
In conclusion, Akshay Kumar’s principled stance against surrogate advertising serves as a valuable lesson in integrity and responsibility. His commitment to his words, both as a citizen and a public figure, sets a positive example for others in the industry. As consumers, it’s encouraging to witness celebrities like Akshay prioritize moral values and stand firm on their principles.